On Monday 31st August 2020, Flipkart owned digital payment platform PhonePe stated that it will onboard kiranas on its ‘PhonePe for Business’ app, offering them end-to-end control of the payment process including instant payment confirmations, receipts, and reconciliations.
PhonePe has over 230 million registered users and is accepted at over 11 million merchant outlets across 500 cities nationally.
It also plans to reach 5500 talukas via its merchant acquisition team that will lead to over 10,000 jobs being created in semi-urban and rural areas nationwide.
It also said in a statement that “Despite the rapid penetration of digital payments, kiranas across India still rely on cash. Kirana owners have smartphones, data, and the aspiration to adopt newer technology, but there are no services that match their aspirations.
Kiranas are looking to acquire customers and forge deeper relationships with them. Customers on the other hand are looking for safety and convenience while continuing to access their local trusted neighborhood merchant.”
Mentioned in the statement of PhonePe that “PhonePe with its multiple offerings is all set to bridge this gap. It offers its merchant partners a personalized store page on the PhonePe app allowing them to list their store timings, share their product catalog and promote home delivery options, thereby reaching out to a much wider customer base.”
In also addition statement stated by PhonePe that “Customers can discover local stores in their vicinity and connect with the merchants using the call or chat feature to place their orders, and pay remotely via the store’s tab on the PhonePe app. PhonePe is bringing these offerings to merchants in semi-urban and rural areas in India to help them digitize and grow their business.”
Vivek Lohcheb, Vice President – Offline Business Development at PhonePe, said that “Kiranas and merchants across small villages and towns are striving to progress and prosper. We are excited to partner with them in this journey and take digital payments to the last mile of India across every village and town.”